Stardeals finally becomes Groupon after winning battle for Aussie domain

Eight months after accusing rival site Scoop On of “domain squatting”, Star Deals has got its hands on the groupon.com.au url and rebranded to match its international positioning.

Groupon today issued a statement saying: “The Stardeals brand will be discontinued, with all traffic redirected to groupon.com.au. Groupon Australia today offers deals in Adelaide, Brisbane, Canberra, Gold Coast, Melbourne, Perth and Sydney, with premium deals also being offered in Melbourne and Sydney.”  

At the time of posting, the company was considering whether to respond to Mumbrella’s question about how it wrested the domain from Scoopon.

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