Starts at 60 launches Boom Baby marketing consultancy

July 19, 2018 9:18

Starts at 60 has launched its newest venture, a consultancy and content marketing company designed to help companies market to baby boomers.

Boom Baby will provide clients with strategy, insights, content production, campaign and social media management aimed at the baby boomer demographic.

Rebecca Wilson, CEO and founder of Starts at 60: “The Boomer is the only growing demographic in the country for the next 50 years”

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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