Starts at 60 raises further $2.7m from investors and Seven West Media to expand travel business
Publisher and e-commerce business Starts at 60 has announced it has raised $2.7m to support the expansion of its travel business, Travel at 60.
Starts at 60 was founded in 2013
Existing shareholder Seven West Media, as well as new investors Queensland Business Development Fund, Hollard Insurance, the QUT Bluebox and private investors contributed to the capital raising.
Travel at 60 leverages off the publisher’s audience to package, market and sell holidays and cruise deals to its over 60s market.
Looks like a case of ‘young-splaining’. Maybe their mums and dads help ’em
This is a great idea. The industry has really changed its targeting model much for over 60 years which is fair as it worked.
But over 60s are now young over 60s. They are tech savvy, fitter, healthier and more inquisitive than all that went before them.
Big thumbs up for trying something new!