Start-up company that helps start-up companies pitches viral campaign

Start-up company Veromo, which itself specialises in helping other start-ups get going, has launched a campaign aimed at getting entrepreneurs to break out of their comfort zone and embrace their dreams.

The campaign focuses on asking the question, ‘What’s stopping you?’ and features interviews with dozens of people who have a dream but reveal what it is that stands in the way.

Answers to the question cascade forth: “financial security”; “lack of confidence”; “exposing so much of yourself and then failing, that’s probably the worst thing”.

Veromo co-founder Luscheyne Mellon said the company had looked widely for different examples of people who had started a business to get their viewpoint, including a successful 80-year-old entrepreneur.