State of original sin

Remember the fuss about the Ashley Madison infidelity website ad?

You’d almost think this press release from a competitor was nothing but a crass PR stunt:  

Gleeden.com, the extra-marital dating website which launched in Australia this autumn is adding some incentive to the state of origin! In an attempt to spice up the game, Gleeden is offering all the players of the winning team a gift. The elite VIP pack. The gift is worth over $10,000.00

With the thrill and adrenalin of the win not likely to fade for a few weeks, Gleeden is offering each player in the winning team an escape from the negative media attention. Instead of celebrating their victory in the nightclubs with the paparazzi snapping away – and perhaps getting caught in a compromising situation. Players will be able to indulge under more discrete circumstances.

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