Why big business should steal from start-ups

In this guest post Samantha Hardman looks at the role start-ups play as trail-blazers in their ability to deliver ‘from Powerpoint to prototype to production’.

With the rapid proliferation of all things digital the change that is upon us both societally and, by association, in marketing is pretty damn interesting.

Never before have we been able to orchestrate, monitor, tailor, respond to or interact with customers, their experiences and purchases to such an extent.

Yet gone are the days when cautiously dipping your toe in the digital waters is sufficient or cheap.