Stefan Burford promoted to strategy officer for IPG Mediabrands

IPG Mediabrands has promoted UM chief strategy officer Stefan Burford to the newly created role chief strategy officer across the group.

Burford will report to the group’s executive chairman Henry Tajer and will take on the new role from October 1.

“In his three years in the leadership group at UM Stefan has gained very strong insights into how our national group can coordinate and structure its resources across skill sets to tailor-make the most powerful, multi-dimensional solutions for clients,” said Tajer. “With this new role, we formally recognise his great skills.”

Burford has been chief strategy officer of UM since September 2011 and has been a key part of CEO of UM Mat Baxter’s team.