Stefan the stool expert aims to defuse constipation embarrassment in new campaign for Coloxyl

A stool expert known as Stefan is educating consumers about different stools in a new piece of work for Coloxyl.

Stefan gives examples of ‘hard’ stools versus the preferred ‘soft’ stool, before sitting down with a diagram to explain how Coloxyl – a stool softener and laxative product – works.

https://youtu.be/BX7kyGisdhU