Sterling Publishing adopts parent company name in rebrand

Sterling Publishing has taken on the name of parent group Momentum Medium in a rebrand in an effort to reflect the business’s evolution in the publishing space.

Momentum was established in 2005 as a communications and media relations business servicing the mortgage and finance industry which then created Sterling Publishing as a base from which to launch media assets, starting with The Adviser.

Alex Whitlock, director of Momentum, said: “Since the launch of Sterling, the tools and channels available to communicate and engage have changed tremendously.