Sterling Publishing boosts portfolio with acquisition of My Business assets

Sterling Publishing has picked up another title by acquiring the My Business brand and assets of products from SME Media, Mumbrella can reveal.

Created more than 20 years ago the My Business brand includes a print magazine, website, email newsletters and awards, while its media kit claims it has a readership of more than 100,000.

Sterling group publisher Alex Whitlock said in a statement: “The My Business brand is deeply rooted in Australia’s SME community and is the trusted source for intelligence, inspiration and motivation for business”. 

“Running an SME requires dedication and passion. It can be immensely satisfying, however, also challenging and emotionally taxing. For nearly a quarter of a century My Business has been the SME’s champion and we look forward driving the development of the brand in the years ahead.”