Sterling Publishing relaunches IPA’s Public Accountant magazine and website

The Institute of Public Accountants has appointed business publisher Sterling Publishing to relaunch its media brand Public Accountant.

The new partnership will see Sterling work with the IPA to manage the editorial, sales, production, printing and distribution of the IPA’s bi-monthly journal Public Accountant along with editorial, sales, digital development and strategy for the IPA’s online hub pubacct.org.au.

Alex Whitlock, group publisher of Sterling, said in a statement: “The IPA is a trusted, respected and established organisation that shares many of the same values as Sterling – a focus on professional education and excellence, transparency and supporting the SME sector.

“In partnering the IPA I’m confident in our collective ability to increase member engagement but also help promote the IPA to a wider audience of related professionals and stakeholders.”