Steven Bartlett to do local ad reads as Diary of a CEO joins Nova

Nova Entertainment has locked in an exclusive Australian partnership with one of the world’s biggest podcasts, The Diary of a CEO, which will see the show join the Podcast Ranker — and host Steven Bartlett doing local ad reads.

The deal will see Nova become local brand partner, distributer, and advertising representative for the podcast — as well as for Bartlett’s production house Flightstory, which features a growing stable of podcasts covering mental health, spirituality, and business.

As Nova’s chief growth officer Adam Johnson reveals to Mumbrella, the deal will also see Bartlett do Australian sponsor-reads for “a relatively small” number of partner brands, with plans to expand this sponsorship further into video content, and social media tie-ins.

The Diary of A CEO is one of the world’s most successful interview podcasts, boasting 60 million monthly downloads and having cracked over a billion streams. It has 25 million podcast subscribers, and an addition 11 million Youtube subscribers. Past guests have included Michelle Obama, Jimmy Fallon, Gabor Mate, and Jordan Peterson.