The Stig counts down to the return of Top Gear in global campaign
Top Gear is back for its 21st season and to promote the new season Sydney-based creative studio ZSPACE teamed up with The Stig to count down to the launch for a global campaign running across BBC Worldwide’s pay TV channels.
The campaign features The Stig as he attempts to pass the time during the off season away from the track and the BBC show.
Director and ZSPAC CD Gavain Browne said in a statement: ““I was a bit apprehensive about how The Stig would behave on set. But contrary to rumour and innuendo he was the ultimate professional and a pleasure to work with. He really is at a loss off the track and I think this comes through in the campaign.”
Seriously, who watches this crap?
@Anonymous Men who like cars.
Apparently 350 million views per week in 170 different countries…
Mind boggling for a load of middle-aged smug haircuts in bad shirts