Stockland Residential consolidates national advertising account into Clems Sydney

Property giant Stockland Residential has consolidated its national advertising account into Clemenger BBDO Sydney.

The company uses a variety of agencies across the country, and the centralisation means Sapient Nitro loses the business in Victoria and Queensland, The Property Agency misses out in New South Wales, and Grove & Groves in Western Australia.

“We would like to thank each of these agencies for their partnerships with Stockland Residential and the work they have done to build our brand – and those of our communities,” said Stockland Residential’s GM of sales, marketing and sustainable communities Ben Allen in a statement.

The review comes five months after the appointment of Rachel King as national consumer marketing manager, and just one month after The Australian reported a downgrading of earnings at Stockland, which is the country’s largest residential housing developer.