‘Stop being a water waster’: Sydney Water and It’s Friday drop new summer campaign

December 6, 2023 9:35

Sydney Water has extended its platform featuring long running water waster character Bob, played by Shane Jacobson, with a new campaign via creative agency It’s Friday, just in time for a dry summer.

The campaign also features an unexpected guest – ‘Little Bob’, a 10-year-old version of the water waster.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.