The Story Lab recruits former Carat CMO Adriana Colaneri as MD

Global content agency The Story Lab has appointed Adriana Colaneri, former chief marketing officer of Carat Australia, as the new managing director of Australia and New Zealand.

Adriana Colaneri joins The Story Lab after 12 years with Carat Australia, pictured here with president of Amplifi, Greg Brown

Colaneri joins Dentsu-Aegis’ content agency after 12 years with Carat and will replace managing director Australia and New Zealand, Richard Chapman who left in October last year.

In her 20 years working in the industry, Colaneri has experience across agencies including Zenith Optimedia, Mediacom, and GPY&R.