Strategist behind Volvo’s Van Damme Epic Split video to headline BEfest

The strategist behind the most awarded piece of branded entertainment of all time is to present the keynote at this year’s BEfest.

Organised by Mumbrella, BEfest is Australia’s only conference dedicated to the fast growing world of branded entertainment and branded content.

BEfest returns to Sydney for the fourth time on November 5, with Tobias Nordstrom, head of planning at Swedish agency Forsman & Bodenfors, presenting the keynote.

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