Strategy appoints Nerida Murphy as Australian creative partner

Strategy has hired Nerida Murphy as Australian creative partner.

Murphy’s appointment comes as Strategy aims to develop a more deeply integrated business model which fosters a “borderless approach to working with clients and solving problems”.

Murphy joins as the agency seeks to bolster its integrated business model

Murphy joins after a stint of freelancing as a creative director. She was previously at Futurebrand as a creative director and M&C Saatchi’s Re as an associate creative director.

Murphy said of her appointment: “This is a great time to be joining Strategy. I’m excited about working together and partnering with clients to create meaningful work because I believe the most powerful brands are led by empathy and made for people.”

Strategy managing partner, Jussara Bierman, said: “The Strategy brand, our perspective and values are significant strengths as we look ahead in a challenging sector. It begins with our people: individuals who are creatively curious, never shy from a challenge, and want to help brands make a difference in the world – that’s Nerida.”

Strategy has offices in Australia, New Zealand, Japan and Singapore.