Streaming numbers leap for 2GB and 3AW

Talkback listeners are embracing the shift to digital as Nine’s suite of talk stations all posted a sizable leap in its streaming audiences.

Nine’s talk stations have seen an overall 20% jump in streaming, year-on-year, with Sydney’s 2GB up 27%, and Melbourne’s 3AW seeing an 18% increase.

In April, Nine’s talk stations were streamed for 10.7 million hours, with Nine’s catch up podcasts for tentpole shows Ben Fordham Live, and the Ray Hadley Morning Show each posting year-on-year listener growth of 44%. 3AW’s football catch up podcast has leaped by 17%, year-on-year.