Stress and horror of dentist’s chair used to promote P&O Cruises’ ‘short break’ holidays

People in various states of distress while at the dentist, being waxed and lifting weights are being used to promote P&O Cruises’ ‘short-break’ offering, which “offers a “full-size holiday in just three days”.

Bashful created the ‘Sometimes We All Need a Short Break’ campaign with the aim of highlighting how Australians can escape everyday stress with just a short holiday.

The campaign features three 15-second spots which show people taking a break from having a painful wax, going to the dentist and wanting to take a break from weightlifting.