Stripping the value or a positive trend? The evolving nature of creative production
With the evolving nature of creative production, increased in-housing and emerging production hubs, Mumbrella’s Calum Jaspan speaks to industry experts on how the models for creative work are being impacted, and who they may end up benefitting.
After Mumbrella reported that Suncorp Group is shifting its creative production into a centralised hub at Hogarth last week, the question turns to how the traditional model of creative production continues to evolve.
While it is not a new trend, the nature of creative production has changed over the past few decades, with more channels than ever before, meaning more volume on production, and more output.
This has resulted in more clients streamlining their work in to specialist production houses like Hogarth, or increasingly taking many of these services in-house, to help the bottom line.
