Subscription TV ad revenue moves close to half a billion dollars a year
Subscription television advertising revenues hit record heights of $465m in the last financial year marking a rise of more than $40m on the previous year and representing a 9.5 per cent increase.
Data released by he Australian Subscription Television and Radio Association today shows a $465,360,687 revenue in the 12 months up to June 30, which steadily increased throughout the year.
In the last six months ASTRA recorded a record revenue of $237,648,703, representing a 12.5 per cent increase.
As Mumbrella reported just over a week ago, advertising revenue to the free TV sector has dropped fractionally, with Ten the hardest hit.
Cancelled Foxtel because it was passing strange a paid service came with so many advertisements.
And EZTV offers a much better service
Does this mean that Discovery channel will be able to replace those interminable house ads with something worthwhile? Every ten minutes, even mid word, let alone mid-sentence, they cut to an ad that you saw ten minutes before. It’s bloody annoying and completely stuffs up what could be a really good program.