STVDIO rebrands to Studio to help viewers understand how to pronounce it
SBS-owned arts channel Studio is to drop the “TV” from the centre of its logo because of difficulties in how to pronounce its name.
The channel turned to Ink Project to redesign the original logo, which was created by Frost Design just two years ago.
The rebrand – to make the logo more “accessible” – comes into effect on March 1, when a new website will also be introduced.
SBS spelt the original name with a ‘v’ to bring out the word ‘TV’, but this made the word difficult to pronounce.
The rebrand, including strategy, creative was actually handled by Ink Project and live action production by Sheepish Lion.
love this channel
is it just me or does the thought of people who couldn’t understand the previous creative wanting to watch an arts channel seem slightly ironic?
at least it lasted 2 years.
Great work Studio!
Beautiful spot. Nice rebrand. Simple. Powerful.
They could have just changed the font ie. STVDIO
stunning! this channel is the silent achiever of foxtel…love the programming
Looks like a copy of the Gruen Transfer opener.
I agree with zeffd. I am surprised that if somebody couldn’t work out the pronunciation, they probably didn’t have the mental capcity to use a remote control.
I suppose BVLGARI will have to change its spelling as well . . .
String art? STRING art? Are you kidding me?