STW acquires majority stake in Buchanan Group
STW Group has acquired 60% of advertorial TV company Buchanan Group.
The announcement:
STW Communications Group Limited (“STW Group” ASX: SGN), today announced the
acquisition of 60% of Buchanan Group, an Australian based global leader in branded
advertising solutions.Buchanan Group brands include Brand Power™, Zoot Review™, MediFacts™, InfoTalk™,
Adverlife™ and Hometester Club™. Buchanan Group creates programs for blue chip
marketers, spanning television, sampling, point of sale, print, outdoor, radio and all
digital channels.