STW acquires stake in Maverick
Todd and Cameron Marks
STW Group has acquired a majority stake in experiential agency Maverick.
The 12-year old Sydney-based agency, which is run by brothers Todd and Cameron Marks, counts Target, Coca-Cola, NRMA and Big Pond as clients. The agency offers experiential, consumer PR and sponsorship leverage campaigns.
STW CEO Michael Connaghan said: “Maverick’s blend of experiential, activation and hard core consumer PR skills brings some new capabilities, while complementing fast growing sectors of our business. It’s a great business with strong leadership, and we’re delighted to welcome Maverick to the STW family.”
what is ‘hard core’ consumer PR?
Hey Nell, its where you hold a massive consumer event. Sampling, cars, girls and some kind of blow up castle or something!