STW and Simon White launch media and DM agency Bohemia
From left: Christofi, Dawson, Leaver
Simon White, the founder of STW Group media agency Ikon, has teamed up with ex-Ikon colleagues Brett Dawson and Chris Christofi and ex-Commbank online manager Peter Leaver to launch a media-meets-DM agency called Bohemia.
Backed by White and STW Group, the new agency “marries the art of communication strategy with the science of direct response” and begins life with three unnamed founding clients.
The news of Christofi and Dawson’s departure came in August, when Ikon MD Dan Johns was promoted to CEO. Another Ikon founder, Simon Brock, is also joining the new agency as CFO.
Good luck Brett. Class act who will do well!
This is good news for Australian marketers. Great thinking around a complete view of the Customer, their experience, and advocacy, is what many brands could benefit from. Good luck guys.
Congratulations Chris. Good luck
The only thing that’s straight forward about these pompous and flowery statements, purporting to articulate the agency’s point of differentiation, is how nauseating they are. What’s wrong with the simple statement that the new venture is headed by a smart, experienced and intelligent group of individuals? That’s the only point of difference I can see here; everything else is just whitewash.
Good Luck Peter & Co!
In the light of some of the more detailed findings contained within IBM’s recently published CMO study, these “smart, experienced & intelligent” people could do very well indeed.
Actually, knowing all three individuals as well as I do, plus Brocky as CFO, and Whitey behind them, I know they’ll do exceptionally well.
Good luck fellas…. not that you’ll need much!
Good luck guys. Sounds interesting.
Huge congratulations! Such a super team of professionals, wonderful to see you doing great new things together. Best wishes.
sounds exactly what the market needs, good luck guys,
Having spoken a couple of times with Chris, Brett and Peter, I can see that Bohemia has something new and unique to offer the market. Their business model will bring a new approach to the industry and has the potential to seriously amplify value for forward-thinking clients. I expec they’ll enjoy great success.