STW enters the history books as WPP merger flies through and final links to Singo cut

May 25, 2016 1:42

SGN to STW to WPP AUNZ

Twenty three years after John Singleton listed his ad agency on the stock market, his initials SGN will finally disappear from the exchange ticker after the merger of STW Group and WPP received the final tick of approval from shareholders at the last-ever STW AGM.

But executives of the $850m company have been wary of offering forward guidance on its performance until at least August, citing the complexity of the deal, which saw WPP take a 61% stake in STW.

Mike Connaghan says no market guidance until August

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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