STW flags further mergers and restructures to take greater control of its business

Mike Connaghan July 2014 (2)STW Group has unveiled a new management structure, and flagged a “range of business mergers”, as the embattled company aims to take greater control of its subsidiaries and instil “financial discipline” across the business.

It has formed 14-strong executive council (EXCO) with each of its divisions reporting into an EXCO member.

Chief executive Mike Connaghan will take charge of agencies, chief strategy officer Rose Herceg will have responsibility for data and digital labs while Ogilvy chief executive David Fox will oversee shopper and activation.

STW has named Phuel co-founder and MD Gavin Dunn as its new chief talent officer. The retention and development of staff was a “major battle ground”, STW said.

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