STW launches branded content company Hatch Entertainment
STW Group has launched branded content company Hatch Entertainment in Australia, with a commission from public broadcaster SBS as its first project.
The new company will be run by the ECD of STW Group brand agency Moon, Greg Logan, and TV producer Miriam Stein.
Logan told Mumbrella he is to spend “four days a week at Moon, and three days running Hatch”.
Stein is to work full time at Hatch.
Interesting that you say it is the future……It is very much the present and STW are arriving at the table very late in the day