STW masterminds ‘Beauty of Barangaroo’ drive

Property developer Lend Lease has launched a major publicity offensive around its controversial plans for Barangaroo in Sydney.

The developer has taken out high impact ads in Sydney’s daily newspapers in a campaign masterminded by STW.

Barangaroo Daily Tele inside front coverThe Beauty of Barangaroo campaign – designed to influence the ongoing public debate over redevelopment of the site – includes a cover wrap of today’s Sydney Morning Herald and the inside front, inside back and back covers of the Daily Telegraph.

The advertising is also backed by a Beauty of Barangaroo website.

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