StW: The journo departure lounge; Return of Twitter’s most toxic; The readership sausage

Welcome to the Start the Week podcast, recorded first thing on Monday, looking at the agenda for the week ahead. Today:

• Lisa Wilkinson leaves The Project

• Chris Dore leaves The Australian

• Peter Fray takes a break from Crikey

• Elon Musk gives up on brand safety, and reinstates Twitter’s most toxic – Jordan Peterson, Donald Trump, Kanye West and Andrew Tate

• How the sausage is made in newspaper readership data

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Tweets from awful people:

Three weeks later:

Further reading:

• Sydney Morning Herald: Top News Corp editor departed after lewd comments towards woman

• Sydney Morning Herald: Crikey editor-in-chief on indefinite leave after journalism awards incident

• Unmade: #RIPTwitter?

• Bloomberg: Twitter’s Survival as a Subscription Service Depends on Apple and Google

• The Australian: Readership: The Australian stays well ahead of rival in latest Roy Morgan research

Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Message us: letters@unmade.media

I’ll be back tomorrow with Tuesdata for our paying members. I’ll be digging deeper into those Roy Morgan readership numbers.

Have a great day.

Toodlepip…

Tim Burrowes

tim@unmade.media