Should Christmas be Australia’s Super Bowl moment?
For a festive Audio Campaign Review, 72&Sunny’s Andy Flemming, CHEP Network’s Katie Peacock, and Bear Meets Eagle on Fire’s Toby Hussey join host, Calum Jaspan to chat about which Christmas spots hit the mark this year in what is the toughest brief out, and why brand codes should be thrown down the chimney for what could become Australia’s ‘Super Bowl moment’.
The question posed on this week’s Mumbrellacast Audio Campaign Review Christmas Special, asks the panellists how brands should be representing Australians in their festive campaigns? Or more specifically, what should a Christmas campaign look like?
“I think it’s been overcomplicated,” says 72&Sunny’s Andy Flemming. “I think you have to look at the UK and America and see how they handle events like Super Bowl and Christmas, and essentially what they do is they drop their brand guidelines and they do something wonderful because essentially it’s a magical time of the year and they don’t go ‘well we have to use this person, and we have to do that, it’s got to be green, and it has to be about this’.”
Flemming says Christmas ads have been over-complicated
