Subaru, Volvo, Deloitte and Suzuki to speak at Mumbrella Automotive Marketing Summit Sydney

April 4, 2019 9:32

Subaru general manager of marketing, Amanda Leaney, will take the stage at the Mumbrella Automotive Marketing Summit in Sydney on August 8 to explain the strategy and execution behind the brands ‘do’ positioning.

Leaney, Subaru Australia’s top marketer, will reveal insights about the Subaru ‘do’ positioning

Known for backing all-wheel-drive vehicles (aside from the BRZ model) and their ability to benefit active people, Subaru turned to the positioning in 2016 and recently gave it a refresh.

Leaney will discuss the evolution of the positioning. She’ll reveal how Subaru ‘do’ has shaped the brand and how the Australian driver has engaged with it.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.