Submissions for the 2021 IAA Big Idea challenge open

August 2, 2021 10:11

The International Advertising Association (IAA) in Australia has today launched ‘IAA Big Idea 2021’, the national marketing communications competition created especially for undergraduate students in marketing, advertising, media and communications and is calling for entries. Mumbrella is the media partner for the initiative.

Students from both universities and tertiary institutions are invited to devise a marketing communications campaign for a ‘real-life’ client, working in agency-style teams to develop a fully integrated communications solution for a ‘real-life’ project.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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