Subscription wars: The future of VOD amidst rising inflation and subscriber abandonment
With the intensifying VOD competition and inflation’s effect on players in the industry and their subscriber base, Mumbrella’s Emma Shepherd speaks to Ori Gold, CEO, and co-founder of Bench Media to share insights on what will impact the future of VOD in Australia, as well as the implications of the rising popularity of AVOD on SVOD’s growth in Australia.
For the Video-On-Demand (VOD) industry, the future has become uncertain, as industry players face fierce competition and rising subscriber abandonment, with consumers ditching their subscriptions amidst rising inflation.
Netflix’s recent disclosure of its first quarterly drop in subscribers in more than a decade has thrust the industry into turmoil as the streaming giant warned that subscriber losses would continue in the near term.
