Subway sandwiches itself between Football Australia and the Socceroos
Football Australia has unveiled Subway as the new naming rights partner of the country’s national senior men’s football team, the Socceroos.
The record-breaking, three-year partnership is the largest ever national team sponsorship deal in Australian football history and sees the sandwich chain – with more than 37,000 locations globally – secure the naming rights of the Subway Socceroos, Subway Olyroos, Subway Young Socceroos, and Subway Joeys.
As part of the deal, Subway also becomes an Official Partner of the CommBank Matildas and the Australia Cup, the largest knock-out competition in Australia with over 700 teams from all corners of the country entering each year. Subway will have exclusive category rights for the Socceroos, CommBank Matildas, men’s and women’s youth national teams, and the Australia Cup.
