Sun-Herald raises cover price to $2.80

Tim Burrowes

July 13, 2014 3:18

Fairfax Media today raised the cover price of its Sunday Sydney newspaper the Sun-Herald by 30c to $2.80.

The latest rise sees the Sun-Herald now 40 per cent more expensive for readers than it was two year ago.

In the last set of audited sales numbers, the Sun-Herald had a circulation of 257,630, down 11.2 per cent on the same period a year ago.

The steep price rises in part reflect a change of strategy by Fairfax over the last couple of years to focus on growing cover price revenue rather than delivering high circulation numbers to advertisers.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Lindsay. 13 Jul 14

I would not mind paying more if I was getting more, but the paper keeps offering less and less.

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Ann 13 Jul 14

40% increase in 2 years for less? Which economics 101 class did they attend or wag?

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Ross Tester 14 Jul 14

Almost spot on, Ann – I was thinking the same thing. But you forgot one important ingredient: that 40% increase in 2 years was for 11.2% less (after just one year!).
I must admit I haven’t bought a Sun Herald for probably 10 years – like the other fairfloss media, it’s so far up itself nothing else will fit.

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