Sun-Herald launches Zoo Month promo

To mark its sponsorship of Taronga Zoo, the Sun-Herald has launched a promotional campaign called ‘Zoo Month’ which features a collectable poster series of endangered animals.

The announcement:

July 1, 2011: To celebrate its sponsorship of Taronga Zoo, Fairfax Media today announced the launch of The Sun-Herald’s Zoo Month, a promotional campaign taking place each Sunday till the end of July, featuring an educational four-part collectable poster series of endangered animals.

Importantly, The Sun-Herald will mark the launch of  Zoo Month by donating 10 cents from every copy of the paper sold this Sunday, July 3 to the Taronga Conservation Foundation, to support conservation, education and research initiatives for threatened and endangered wildlife in Australia and around the world.