Sun-Herald reintroduces TV liftout after reader complaints

Fairfax’s Sunday Sydney paper The Sun-Herald has reintroduced a TV liftout five weeks after dropping a dedicated section as part of a relaunch of the newspaper.

The Sun-Herald also today increased its cover price by 30c to $2.30, a rise of 15%.

The TV liftout now comes within the newspaper’s new Unwind entertainment liftout. The move follows a backlash from readers unhappy about the lack of a dedicated TV guide following the paper’s relaunch.

It marks the fifth strategy for the newspaper’s TV coverage in just under a year.

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.