Sunbeam to sponsor My Kitchen Rules
Kitchenware brand Sunbeam will sponsor the second series of cooking show My Kitchen Rules. The announcement:
Tuesday, 29 June 2010 – Sunbeam has knocked out Breville to secure an exclusive product agreement on the second series of My Kitchen Rules, reinforcing its position as the preferred small appliance provider across Australia’s highest rating kitchen TV shows.
On the back of its prolific partnership with the second series of MasterChef, currently screening on Network Ten, the My Kitchen Rules product agreement is
the icing on the cake for Sunbeam, and sees the brand corner the explosive cooking show market.
