Suncorp reveals brand platform ‘That’s the Suncorp Spirit’
Suncorp has unveiled its new brand platform ‘That’s the Suncorp Spirit’, which covers both the Suncorp Bank and Suncorp Insurance business units.
The launch films address some of the major challenges experienced by Queenslanders, from drought to flooding, and tells stories of how Suncorp’s staff have gone out of their way to help families in need.
The first film follows Suncorp staff member Aliesha who organised funding for vital equipment which enabled the Trebbin family to drill for water on their drought-stricken farm. The second film follows Barbara and the Suncorp customer support team that went straight to the recovery centres during the February 2019 Townsville floods to help people lodge their insurance claims.
