Suncorp’s APIA account up for grabs after DDB Melbourne loses creative account

APIA, Suncorp Group’s insurance brand targeted at people over 50, has started a search to find a new agency for its creative account.

The account has come into play following Suncorp Group’s new consolidation strategy which saw the brand review its roster of agencies and end its relationship with incumbent DDB Melbourne.

APIA is an insurer for people over 50

Last year Publicis created a bespoke model to service the Suncorp account and reposition the group’s brand.