Sunday Telegraph calls in the fat busters

Dr Mumbo thought for a moment that there’s been a mixup at the printworks when he opened his copy of the Sunday Telegraph. It appeared that they’d accidentally printed a copy of Weight Watchers magazine instead.

The Sunday Tele’s fight against fat began on the front page with a promo panel headlined:  “Ros reines: How I lost 20kg. My story”. Which does suggest a quiet news day when the best you’ve got to promote is an update from your third  gossip columnist on how her diet is going.

Mind you, the other promo panel followed a similar theme: “Summer body special: With Jen Hawkins’ bikini secrets”.

Meanwhile on page three, readers were invited to share Lara Bingle’s pain after “constant scrutiny” over her weight. This was illustrated with a picture for readers to scrutinise across three columns.

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