The Sunday Telegraph enlists celebs and brings back ‘Sunday isn’t Sunday’ jingle for subscription drive
The Sunday Telegraph has launched its latest subscription drive bringing back its radio jingle of 30 years “Sunday, just isn’t Sunday, without The Sunday Telegraph”.
It is the first campaign by creative agency Archibald Williams since it was handed the full News Corp account, and sees a four week campaign concentrating on radio and supported by print that features Matt Moran, Jarryd Hayne and Fitzy & Wippa saying what they love about Sundays.
News Corp’s NSW state director Brett Clegg said: “For years, The Sunday Telegraph has not only been the number one newspaper in the state but also the highest selling newspaper in Australia.
The jingle/slogan is older than 30 years, it was first used in 1977. It had a cartoon dog as a mascot retreiving the paper from the lawn. As a kid I bought one of their t-shirts with the slogan and mascot and wore it until early 1981 when Ita Buttrose gave Fred Nile a weekly column. The t-shirt went into the bin and I’ve never bought the paper since.
“Readers love the unrivalled package of content the paper offers each week ”
‘Unrivalled’, because most other newspapers (outside of the News Corp stable) do not produce utter tripe. Scaremongering, prejudice, right leaning fodder.
@digital subscriptions – maybe it’s my English upbringing but I don’t see a problem with a newspaper expressing a political preference and I don’t see “scaremongering” and “prejudice” in the pages of the travel section, body and soul, sports results and TV guide etc. I don’t personally agree with the political standpoint of the news corp stable but that doesn’t make their contribution to reporting invalid and certainly not tripe. there are many good reasons to buy a newspaper. As a consumer I am thankful that news organisations hold governments to account, inform me on topics I love such as sport and travel and let me consume content in print and/or digital form. I’m curious, what is it exactly that the Sunday Telegraph did that has offended you so much?
@ #unsubscribe: The Sunday Tele is not as bad as the Daily Tele which goes out of its way to publish ‘news’ that backs its pre-determined (and always heavily, heavily right-wing) editorial line. They make a concerted effort to ignore anything that might contradict their position and they do their best to ensure their readers are sheltered from opposing viewpoints. That’s called propaganda. Oh, and then there’s the bullying. They pick a target, usually someone who doesn’t share their political views but is otherwise underserving of criticism, and they attack them non-stop. It’s awful stuff.
@#unsubscribe
“Maybe it’s my English upbringing” – Fortunately for you Brit’s, Murdoch does not own 60% of your newspapers like he does in Australia. Although his paper TNOTW was shut down following the hacking of a variety of peoples phones, including a dead teenagers.
“I’m curious, what is it exactly that the Sunday Telegraph did that has offended you so much?” – It is a so called news paper that does not report a balanced view point. I would liken the tele to Fox News, A Current Affair and further splurges of utter tripe. Oh and it is associated with Murdoch (see above comment).
“As a consumer I am thankful that news organisations hold governments to account,”
– Okey dokey?
Whatever happened to Kelly from the Telly? I remember this slogan and the Sunday just ain’t Sunday without the Sunday Telegraph, jingle.
I often wondered if Kelly was actually a real person. lol