Sunglass brand Maui Jim launches first major ad campaign outside of US in bid to raise profile
Sunglasses brand Maui Jim has made its first above the line marketing assault outside of the US as it looks to raise its “disproportionally low” awareness in Australia with a local multi-million dollar advertising blitz.
The campaign kicks off this month with half the spend thrown at TV, 25 per cent on outdoor advertising and 15 pert cent on digital and social channels. A limited amount of print advertising will also feature.
I have to say….I often shoot photos through my Maui Jims as the colours pop in the sun (especially the Manly shoreline) and I don’t need to use filter apps. Makes my Insta feed look awesome! And at sunset, it creates a nice sepia-look with good contrast.