Sunny Advertising co-founder launches AI firm

February 17, 2025 10:26

Partner and co-founder of Sunny Advertising, Matt Travers, has unveiled his latest business venture, entering the AI space with a new strategy and implementation firm.

Designed to “transform” how brands and marketers leverage artificial intelligence as a competitive advantage, the new firm – Braive – comes as an “inevitable progression” for Travers.

“After 15 years of shaping marketing and media strategies across traditional and digital landscapes for major brands, launching BRAIVE represents a natural intersection of my passion for AI’s potential and my love of marketing,” he explained.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.