Thai kids bring home the produce in SunRice ad
Children drag food through the streets of Thailand in a new commercial for SunRice shot by Sydney agency Disciple.
The ad agency has also come up with a new tag line for the brand: “Hundreds of grains. Millions of possibilities”. The campaign includes two TV ads and nine print executions.
The ads – shot in Thailand and Spain were directed by David Denneen, while post production and visual effects were done by FSM.
Credits:
- Client: SunRice
- Agency: Disciple
- Head of marketing: Cheryl Hayman
- Senior marketing manager: Craig Young
- Art Director: Pete Buckley
- Copywriter: Tim Brown
- Agency Producer:Christina Wilmot
- Production Company: Film Graphics Entertainment
- Director: David Denneen
- Executive Producer: Anna Fawcett
- DOP: Matt Stewart
- Editor: Toby Denneen
- Music: Against the Grain – Hudson
So you have put on a catchy tune that masks child labor in south east Asian communities.
So…what they are saying is “their Australian rice is so good that Thais use it”
Right?
Sweating it in Chiang Mai, Thailand right now as I write this, the ad made me laugh, they depict a family sitting in a traditional house cooking store bought Australian rice….haha, would be totally out of their price range! Plus in reality they would be buying pre cooked locally made rice.