Sunrice launches first multicultural community campaign with Faction

Sunrice has rolled out a culturally led marketing campaign coinciding with the Lunar New Year and Holi Festival.

The announcement:

SunRice has launched its first dedicated multicultural community marketing campaign, partnering with Sydney-based sponsorship and experiential agency Faction to lead the initiative. The program, initially focussed on Chinese and Indian communities, kicks off this month ahead of Lunar New Year, and continues with Holi Festival activations in Sydney and Melbourne.