Suntory launches summer campaign for Midori
Suntory Australia has launched a new campaign that positions Midori as a drink for any occasion in summer.
The campaign, created by Whybin\TBWA’s sister agency Integer, introduces the slogan ‘Best Mixed With Summer’.
Four summer-themed print executions include putting on short shorts, getting sand in a swimming costume and enjoying warm evenings.
The campaign launches today, backed by media spend of $1.5m across outdoor, print, digital and behind the scenes video content.
INB4 blah blah objectifies women, blah blah unattainable, blah blah sex objects, blah blah why couldn’t you come up with something more creative etc.
I for one support these posters and will ogle them with vigour.
objectifies? you see this at the Ivy pool every week !