Industry Superfunds kills off ‘From Little Things’ ad campaign soundtrack after five years
Industry SuperFunds Australia (ISA) has ditched Paul Kelly’s ‘From Little Things’ song from its marketing in a move to create a more contemporary image for the brand.
The song has provided the backing for ISA’s TV campaigns since 2009, but from early next year will be replaced with We’re All in This Together, a 2005 track penned by Australian artist Ben Lee.
ISA director of marketing Bernie Dean said Kelly’s iconic lyrics have “served us magnificently well” but after five years it was time for a change.
https://www.youtube.com/watch?v=mAhIIwuaCj8
Ben Lee’s album ‘Awake is the New Sleep’ must be catching Moby in terms of number of licensed songs.
Is / was such a fantastic campaign – sad to see it shelved!
Change for the sake of change…I somehow remember that the people at VB thought it was time for a change too and we all know how well hat went
About time! What a shocker, I’ve hated that somng since day 1 – sounds like something written by the Wiggles.